Client: The Slug Gallery
My Role: UX Designer
Tools Used: Figma, Adobe Creative Suite
Timeline: May 2024 - July 2024
The Slug Gallery needed a website designed to make discovering and booking art exhibitions effortless. As a UX Designer on this project, I developed the product concept, user flow, and interface - blending gallery-inspired elegance with a clean, characterful design language.
The goal was to create a seamless, art-led booking experience that felt both curated and personal. Users could explore upcoming exhibitions, learn about featured artists, and book tickets directly through the app. The design focused on simplicity, emotional connection, and visual storytelling - reflecting the balance between creativity and usability at the heart of my work.
I then translated the most promising sketches into low-fidelity wireframes, helping me test layout logic and usability early on, before moving onto my high fidelity screens.
I began by sketching rough user flows and layouts on paper, exploring how people would move through the site, allowing for quick iteration of ideas around hierarchy and navigation, before committing to digital.
Design Process
Ideation and Concepts
Testing and Iterations
Research and Development
Project Background: We want to create a responsive and easy to use website for a local art gallery. The aim is to make it as easy as possible to navigate the website to see what exhibitions and events will be on and when, and then buy tickets online to those events.
Research Goals: Make it as easy and straightforward as possible to find information on a specific event and book tickets online
Insights:
Need for date and time specifications
Separate payment screens necessary
Unique ticket info emphasizes specific user experience
Clear and simple navigation is appreciated
Log-in and Scroll
Payment Flow
Final Outcome
Impact and Results
Following launch, the app contributed to a 40% increase in online traffic and a 30% rise in ticket sales, showing the value of a seamless, art-led digital experience. The simplified booking flow and clear visual hierarchy made it easier for users to discover and engage with upcoming exhibitions, while the playful yet refined aesthetic helped strengthen the brand’s identity online.
If I were to revisit this project, I’d spend more time refining the information hierarchy and interaction flow to better support how users browse and book exhibitions. I’d also explore how the app could scale across different devices, ensuring a more responsive and consistent experience for users on the go. In developing the visual language, I focused on creating a playful yet elegant aesthetic — though in hindsight, I could have placed greater emphasis on accessibility and contrast to strengthen legibility within the art-led interface.
Overall, the project demonstrated how thoughtful UX and visual storytelling can translate the gallery experience into a digital space that feels both creative and intuitive.
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