Product Design
Packaging for Beauty Brand
Client: Laju Butterflies Ltd
My Role: Product Designer
Timeline: April 2023 - June 2023
I worked with the CEO of a small beauty business to design a line of product packaging for an upcoming release.
The key was to incorporate this with the design and functionality of the product.
Early iterations leaned more heavily on aesthetics and less on legibility.
The brand’s identity is ‘affordable luxury’; giving you a high-quality product and experience without charging outrageously expensive prices.
For the final design, it was important for me to make things more simple and clean.
A white background provides a backdrop to key product information, as well as incorporating the butterfly imagery that Laju Butterflies uses.
For the final design, it was important for me to make things more simple and clean.
A white background provides a backdrop to key product info, as well as incorporating the butterfly imagery that Laju Butterflies uses.
As a result of this product design project, Laju Butterflies saw a 64% increase in sales in 2023 compared to the previous year.
Client: Laju Butterflies Ltd
My Role: Product Designer
Timeline: April 2023 - June 2023
I worked with the CEO of a small beauty business to design a line of product packaging for an upcoming release.
The brand’s identity is ‘affordable luxury’; giving you a high-quality product and experience without charging outrageously expensive prices.
Product Design
Packaging for Beauty Brand
The key was to incorporate this with the design and functionality of the product.
Early iterations leaned more heavily on aesthetics and less on legibility.
As a result of this product design project, Laju Butterflies saw a 64% increase in sales in 2023 compared to the previous year.